Privacy Policy

PeakLAB Medicine ("we," "our," or "us"), operated by Dr. Lindsey Bailey, DO, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard information when you visit peaklabmed.com (the "Website") or interact with our online services, including our contact form, AI chat assistant, and booking tools.

This policy applies to information collected through the Website only. It does not govern information collected through our electronic health record and patient management platform, Practice Better, which is subject to a separate Business Associate Agreement and our HIPAA Notice of Privacy Practices. If you have questions about how your protected health information (PHI) is handled as a patient, please refer to our HIPAA Notice of Privacy Practices.

By using this Website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Website.

Information You Provide Directly

We collect personal information you voluntarily provide when you interact with the Website:

• Contact Form: Name, email address, phone number, state of residence, and the content of your message.
• AI Chat Assistant: The text of your chat conversations with our virtual assistant. These conversations are used to respond to your inquiries and may be reviewed by our team to improve the service. The chat assistant does not collect or store protected health information.
• Discovery Call Booking: When you book a Discovery Call or appointment via Practice Better, you provide your name, email, phone number, and appointment preferences. This information is processed and stored by Practice Better, not directly by this Website.
• Email Communications: If you email us directly, we retain the content of your messages and your contact details.

Information Collected Automatically

When you visit the Website, certain information is collected automatically through cookies and similar technologies:

• Usage Data: Pages visited, time spent on pages, referring website, browser type, operating system, device type, and IP address.
• Analytics: We use Google Analytics 4 to understand how visitors use the Website. This data is aggregated and anonymized and does not identify you personally.
• Advertising Pixels: We may use the Meta Pixel (Facebook/Instagram) and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and to show relevant ads to people who have visited our Website. See Section 5 for details.

We use the information we collect for the following purposes:

• To respond to your inquiries submitted via the contact form or chat assistant
• To facilitate appointment booking and communicate appointment-related information
• To send you information about PeakLAB Medicine's services that you have requested
• To analyze Website usage and improve the user experience
• To measure the performance of our advertising campaigns
• To show you relevant advertisements on third-party platforms (Meta, Google) based on your Website visit
• To comply with applicable laws and regulations
• To detect, prevent, and address technical issues or fraudulent activity

We do not use Website-collected information to make clinical decisions or to create, update, or access your medical record. All clinical communications occur through Practice Better.

PeakLAB Medicine is a HIPAA-covered entity. All PHI related to your care — including intake forms, clinical notes, lab results, and secure messages — is handled exclusively through Practice Better, our HIPAA-compliant electronic health record and patient management platform. Practice Better operates under a Business Associate Agreement with PeakLAB Medicine.

The AI chat assistant on this Website is designed to answer questions about the practice, services, and scheduling only. It is explicitly prohibited from collecting, discussing, or storing any health information. If you share health information in the chat, it will not be used for clinical purposes and you will be directed to contact Dr. Bailey's team directly.

For information about how your PHI is handled as a patient of PeakLAB Medicine, please review our HIPAA Notice of Privacy Practices.

We use cookies and similar tracking technologies to operate and improve the Website and to support our advertising efforts. A cookie is a small text file stored on your device by your browser.

Types of Cookies We Use

Meta Pixel

We use the Meta Pixel, a piece of code provided by Meta Platforms, Inc. (Facebook/Instagram), to measure the effectiveness of our advertising and to show relevant ads to people who have visited peaklabmed.com. The Meta Pixel may collect your IP address, browser information, and pages visited on our Website and send this data to Meta. Meta's use of this data is governed by Meta's own Data Policy. You can opt out of Meta's use of this data for advertising purposes through Meta's Ad Preferences.

Google Analytics & Google Ads

We use Google Analytics 4 to analyze Website traffic and Google Ads conversion tracking to measure advertising performance. Google may use cookies to collect information about your use of our Website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Google's privacy practices are described in Google's Privacy Policy.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling certain cookies may affect the functionality of the Website. You may also opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.

The Website integrates with the following third-party services. Each has its own privacy policy governing how it handles your data:

We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies before providing personal information to them.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: With trusted vendors who assist us in operating the Website and delivering services (e.g., hosting, analytics, email delivery). These providers are contractually obligated to use your information only to perform services on our behalf.
• Legal Requirements: When required by applicable law, regulation, court order, or governmental authority.
• Protection of Rights: When we believe disclosure is necessary to protect the rights, property, or safety of PeakLAB Medicine, our patients, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Website of any such change.
• With Your Consent: For any other purpose with your explicit consent.

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include HTTPS encryption for all data transmitted to and from the Website, access controls, and secure server infrastructure.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at [email protected].

All clinical data and protected health information is stored within Practice Better's HIPAA-compliant infrastructure and is not stored on this Website's servers.

Depending on your state of residence, you may have the following rights with respect to your personal information:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request that we correct inaccurate or incomplete personal information.
• Deletion: The right to request deletion of your personal information, subject to legal and medical record retention obligations.
• Opt-Out of Marketing: The right to opt out of receiving marketing communications from us at any time by clicking "unsubscribe" in any email or contacting us directly.
• Opt-Out of Advertising Tracking: The right to opt out of interest-based advertising as described in Section 5.
• California Residents (CCPA): California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to know whether personal information is sold or disclosed, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising CCPA rights.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Note: Rights related to your protected health information as a patient are governed by HIPAA and our Notice of Privacy Practices, not this policy.

The Website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18. PeakLAB Medicine provides services to adults only. If you believe a child has provided personal information through this Website, please contact us at [email protected] and we will promptly delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email or by posting a notice on the Website.

We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: